End to end web redesign of infor.com. This redesign included an overhaul of Infor's corporate marketing strategy, IA, SEO strategy, Sitecore development, and more.
So far: launch of redesigned pages, strategic development for corporate marketing, localization, SEO, personalization, and more.
Managed and staffed a team of 60+ people across different workstreams, including 5 PMs for day-to-day execution.
Reported directly to Infor's high-level stakeholders.
Optimized technical & delivery processes between internal and external teams.
We are now in discussions for 2025
Full web assessment of belden.com: UX/design, technical, SEO, strategic positioning, competitive landscape
Throrough web analysis of belden.com, including recommendations & roadmap for a redesign.
Managed creatives, strategy and dev teams to complete a full web analysis within a few months.
Coordination of this assessment led to a 2024 redesign contract of $1.5 million.
Analysis of Hyland's ABX strategy
Optimized ABX strategy through each funnel, including toolkits for Hyland clients to create campaigns based on new strategy.
The management of this work allowed for a successful ABM roll-out for Hyland in 2024.
Ensuring the delivery of complex projects spanning over multiple teams and disciplines to support the releases of Live, Push and other major products
Live 11.3, and the rest is confidential…
Complete overhaul and roll-out of technical, project, design processes and rituals
Stakeholder management: project reporting to executives, coordination between between department and external departments
Improve video encoding workflows with machine learning models by saving bitrates.
And of course, bring this research project to life and license with major German TV networks
A solution that allowed for significant bitrate savings based on deep learning models
Starting out as a student assistant on this project, I helped with the programming (Python/node.js), planning, and published scientific papers in media conferences.
Right before turning full-time, I was selected to lead the machine learning aspect of the project, and eventually, the entire program.
For example, DevOps, bug fixing, software requirement specification, project/product management, scientific research publications, and showcasing this project in international conferences.
Partnered with WDR, ZDF
Licensed with ARTE
My friends and I decided to build something together.
Bounce Blitz - a highly addictive game that gives your brain a much-needed break.
As a personal project, we built a game in React
Stay tuned for more software and games!
Project management of Boehringer Ingelheim USA digital assets
Responsive website redesign
Idiopathic pulmonary fibrosis (IPF) awareness banner
Pulmonologist locator tool
Personalized doctor discussion guide
IPF education articles & emails
IPF print ad
Coordination of IPF social media + Data analytics
Process and ritual development & improvements (QA, design, dev, etc.)
Financial forecasting
Cross-functional team management
Liaison between client an internal teams
Budget doubled by second year
Internal cost savings from process improvements
Project & vendor management for VW China's telematics program.
Web and mobile applications for customers
Coordinated release plans with vendors
Developed & designed a car adding feature for subsequent releases
Provided Liferay training to vendors for continuous maintenance
Testing coordination across vendors in US, China, Germany & Vietnam
WHAT:
Digital project management of Microsoft China’’s Online store & vendors
DELIVERED:
Website redesign
Hybris e-commerce platform migration
Surface tablet market launch
Product promotion emails
Product promotion banners & campaign webpages
Celebrity endorsement
HOW:
reported directly to online store leads
digital project management
marketing strategy
communication with dev teams in Vietnam & vendors in Shanghai
AND?
Second ever launch of Microsoft Tablet in China
Relaunch of official online store in new CMS
VW China was launching car sharing services and needed a vendor resource to support launch
Operations documentation consisting of system overviews, process/change/incident management workflows, etc.
Worked closely on-site with client & stakeholders
Held workshops with all vendors involved
Created 4-tier incident management flow for post-roll out of VW China’s Car Sharing program
VW China was launching dealer portal for customers and needed a vendor resource to oversee the end-to-end development
Phase I:
Business requirements
Technical requirements
Wireframes/design
Phase II: Management of technical development with VW India
Phase III: 3rd level support
On-site workshops with business technical stakeholders
Coordination with vendors in China, Vietnam & India
After successfully completing phase I, I was asked back to oversee phases II-III.
Audi launched its telematics program and needed an incident management structure to provide customer service.
An Incident Management workflow consisting of different tiers of incident severities.
To do so, we gathered various scenarios and aligned with service vendors in China & Germany to determine the type of support they can provide.
Website redesign of App Annie in 2012
Redeveloped App Annie website & email campaign
HTML/CSS
VW China was launching a dealer portal to allow for all internal departments to communicate with car dealers throughout China.
Roll-out of I-Portal across all departments
On-site project management with C-suite, stakeholders and vendors
Presented the portal to all department heads & Execs
All departments succesfully adopted this portal
Development of Morgan Cars website
Bilingual: EN/CN
B2C
Car customizer
Social media sharing
Expedited image loading time
Car design/PDF export
Development of ReFox Relocation Services website
Bilingual: EN/CN
B2C
Filtered property search
E-commerce
Newsletter signup
Map
Redesign of Toni & Guy China website
Bilingual: EN/CN
B2C
Embedded Google Maps with Toni&Guy China locations
Automated image slideshow
Redesign of Penguin China WordPress website
Bilingual: EN/CN
B2C
Activity calendar
Video management system for penguin TV
Share button / links for Penguin collection products
PUBLICATIONS & CONFERENCES
Publications
Machine Learning for Per-Title Encoding
SMPTE Motion Imaging Journal · Apr 1, 2022
AI-Powered Per-title Encoding
NAB Broadcast Engineering and Information Technology · Oct 9, 2021
5G-VICTORI: Optimizing Media Streaming in Mobile Environments Using mmWave, NBMP and 5G Edge Computing
Springer, Cham · Jun 21, 2021
Low latency streaming and multi DRM with dash.js
ACM Digital Library · May 1, 2020
Machine Learning For Per-Title Encoding
NAB BEIT Conference Proceedings · Apr 26, 2020
Conferences/Workshops
W3C Workshop on Web and Machine Learning (2020): AI-powered Per-scene Live Encoding
IBC (2018, 2019): Per-title Encoding
Media Web Symposium (2019): Machine Learning for Per-title Encoding
NAB (2020): Machine Learning for Per-title Encoding